What defines an order commercially
| Field | Meaning for teams |
|---|---|
| Channel | Where the customer ordered (app, Uber Eats, kiosk, …) |
| Store | Which location prepares it |
| Line items | Products with modifier group choices the customer made |
| Fulfillment | Pickup, delivery, or dine-in |
| Status | Placed, in progress, ready, completed, cancelled |
Why unified orders matter
Without a hub, each channel sends orders through a different path. Support cannot see full history; finance reconciles per platform; operations juggle multiple tablets. With Fire spark, orders from all channels enter the same operational stack. Commercial and support teams can reason about volume and mix across channels, not only inside one app.Orders and customer experience
- Owned channels — You often know the customer and can support reorder and loyalty.
- Aggregators — The marketplace owns much of the UX; your focus is accurate menu, timing, and handoff.
Related concepts
Channels
Where orders originate
Fulfillment
How orders complete
Stores
Where orders are prepared